Direct mail insights

Over the coming months we’ll be bringing you a range of in-depth articles to provide some food for thought and help you get more out of your direct mail activity.

By taking a closer look at some of the techniques and new developments in direct marketing, we hope you’ll find something of interest and most importantly take away practical steps to increase your direct mail success.

Email, Direct Mail and the Punchy Postcard Mailing

A popular medium, postcards are cost-effective and impactful. We examine the dos and don’ts to help you improve your return on investment.

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Programmatic Direct Mail

An exciting new way to bring together the best aspects of online and physical mail marketing. We’re giving you some background and sharing our thoughts on potential applications for you.

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Boost Online Sales with a Catalogue or Brochure Mailing

What place do printed brochures and catalogues have in the modern marketing mix and how can you make the most of them?

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Partially Addressed and Fully Compliant

Find out about this new GDPR compliant service which can target new propects without using personal data.

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Don’t Underestimate the Power of the ENVELOPE

Envelopes do far more than ensure the safe delivery of their contents, they have an important role in the sharing of information. Your envelope choice can play an integral part in improving the effectiveness of your direct marketing campaign by enticing and bringing the respondent inside. After extensively planning what’s going inside your mailing it’s […]

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Calling all Charities – Make the Most of Your Funds.

Covid-19 has and is having a significant impact on charities. The Institute of Fundraising has reported that 84% of charities received a decrease or significant decrease in their income, with 92% of charities suffering a fall in trading, with a projected loss of 48% of charities voluntary income and a 33% of total income. We […]

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