Direct Mail Automation: Should You Use It?

22nd Apr 2022

Direct Mail Automation: Should You Use It?

Direct mail campaigns are an excellent way to increase brand awareness, drive sales and engagement, and improve customer loyalty. But it can be a rather laborious process. The manual processes of mailing out direct mail, for some businesses, might be too time consuming and frustrating. If this is the case for your business, direct mail […]

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Direct Mail Metrics丨5 Most Important Measurements for Success

25th Mar 2022

5 Most Important Direct Mail Measurements for Success

Direct mail is an effective and low-cost form of marketing that every UK business should consider investing in. Tactile, more easily personalised and easily recognised, direct mail offers a good ROI and increases brand awareness.  But how do you measure the success of your direct mail marketing campaign? In this post, we will outline the […]

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Unique ways to Boost your Direct Marketing

11th Mar 2022

Unique ways to Boost your Direct Marketing

Receiving a simple white envelope has not excited anyone in years. The classic white envelope now carries the connotation of bills and responsibilities and should be avoided at all costs.  How then, should businesses design their direct mail marketing campaigns? How do you make your mailers stand out in the letterbox, and how can you […]

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Benefits of Direct Marketing

25th Feb 2022

Benefits of Direct Marketing | Advantages, Types & Examples

What is direct marketing and how can it be used in your business? What are its advantages for the customer, and most importantly, for you? These are the questions that we will answer in this post, so keep reading to find out exactly how you can utilise this excellent marketing strategy. What is Direct Marketing? […]

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Do You Need a Digital Marketing Strategy?

11th Feb 2022

Do You Need a Digital Marketing Strategy?

If you’re trying to grow your business, you’re probably considering all of the options and strategies available to you. One of the most important of these, in our online world, is a digital marketing strategy.  To take your business to the next level, you need to take it online. Whether you have a physical store, […]

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Arcane 25th Birthday

20th Oct 2021

It’s our 25th Birthday!

25 years ago this week Arcane Direct Marketing was founded in Alan’s loft! With a lot of hard work we grew fast, first moving to a 3000 sqft premises at Olton in 1997, then on to our current home in Garretts Green, Birmingham in 2001 which we extended from its original 10,000 sqft to our […]

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Direct Mail

13th Nov 2020

Get cracking on your Christmas direct marketing campaign!

In the blink of an eye its coming up Christmas again! It’s that time of year when usually excitement starts to mount at the thought of parties, presents and of course family gatherings and festivities. This Covid filled year has been and still is marred with uncertainty. Yet amidst the many challenges you can bet […]

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Direct Mail

4th Nov 2020

It’s Business as usual through the December lockdown.

Just a quick update to let you all know that we will remain open during the next lockdown which starts on November 5th. We have extensive measures in place to ensure Arcane is a Covid safe environment. We are fully staffed and our team are available to help with any queries you might have, be […]

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Direct Mail

3rd Nov 2020

Revealed! 2020 Christmas digital stamp

Following on from our news story last month, Royal Mail have today revealed their Christmas 2020 special stamps! As an accredited supplier Arcane can use the 2nd class version as an image option for use on Digital Stamp Mailings from today until 31st Jan 2021. Give your mailings that personal touch this Christmas, the digital […]

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Direct Mail

12th Oct 2020

2020 Christmas digital stamp

Once again Arcane are fully accredited to make use of the Royal Mail’s special Christmas digital stamp. We’ve been asked to keep the design under wraps until 3rd November, but keep your eyes peeled on our website news for a reveal nearer the time. Digital stamps are available for use on Mailmark mailings and only […]

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Woman picking up mail from door mat

10th May 2020

Royal Mail announce postage savings with new Covid-19 Incentive Scheme

Designed to help businesses affected by the Covid-19 pandemic to engage with their customers and prospects. The incentive, launched on the 6th May awards postage credits for Advertising Mail posted between 20th May and 31st December 2020.

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Direct Mail

11th Nov 2019

Hurry Black Friday Incentive!

Royal Mail is offering exciting savings, but applications must be in this week.

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High Speed Inkjet Address Printer

1st Aug 2019

We’ve Installed a New High-Speed Inkjet Printer

Our new UV Inkjet produces fast, high-resolution variable print on almost any surface.

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VAR Eye Tracking

22nd Mar 2019

Put your design to the test with Eye Tracking

Introduce a little science to your design process.

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26th Nov 2018

Eco-Friendly Potato Polywrap for Magazines

Our potato starch based wrap is 100% biodegradable.

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Phone Scanning QR Code

10th Sep 2018

Using QR Codes in Direct Mail

QR codes have been around for some time, but in the past lack of native support has been a significant hurdle. Apple’s decision to add the feature to the iOS camera app has created an opportunity to bring them into the mainstream.

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24th Aug 2018

Five Fast Ways To Improve Your Direct Mail Response Rates

Small changes could make a big difference. Here are some quick tips to give you your campaign a boost.

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Woman Reading Mail

6th Jul 2018

Why You Should Include Direct Mail In Your Marketing Mix

The latest data suggests that the key to success is combining multiple channels, playing each one to its strengths.

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ISO Certificates on Wall

13th Jun 2018

ISO 27001 Data Security

Just in time for GDPR – we are now ISO 27001 Information Security certified.

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ISO Certificates on Wall

9th Jan 2018

ISO 14001 and 9001 Certification Achieved

As part of our commitment to responsible environmental policies, we’ve recently been ISO 14001 / 9001 certified.

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Postbox in Winter

30th Nov 2017

Last Posting Dates for Christmas 2017

Royal Mail have published their recommended last posting dates for Christmas 2017.

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Richard Johnson Voucher Expo Prize

13th Nov 2017

Chamber Expo Prize-Draw Winner

Congratulations to Richard Johnson of Johnsons Coaches on winning our Chamber Expo Prize-Draw.

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Arcane Chamber Expo Mark and Yvonne

31st Oct 2017

Birmingham Chamber Expo at Villa Park

Thanks to everyone who paid us a visit.

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Design Mockups

5th Oct 2017

A-B Testing for Direct Mail

How to improve the return on investment of your direct mail activity.

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Jar Spilling Money

26th Sep 2017

Save up to 15% on your postage bills

Royal Mail have launched a new ‘Scheme for Growth’.

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Konica Minolta BizHub C1085

12th Sep 2017

What’s black and white and very fast?

We’ve just invested in 2 new high-speed mono Konica Minolta laser printers.

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LED Ceiling Panel

29th Aug 2017

We’ve seen the light!

Our whole building has now been converted to LED lighting.

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