5th Aug 2022
How Can Digital Print Enhance Your Packaging?
When it comes to packaging, the greatest concern is protecting the contents. However, it also serves as a strong marketing tool that can be used to support your branding and create a lasting impression on your customers. The methods used to create packaging have changed over the years, with digital print becoming one of the […]
18th Jul 2022
Royal Mail Stamp Price Increases – How Much Will Stamps Cost in 20 Years?
Royal Mail recently increased the prices of 1st and 2nd class stamps, causing widespread outrage due to the significant price increases, especially given the high cost of living in the UK. With prices due to rise further, how much will we be paying for stamps in 10, 15, and 20 years’ time? In this post, […]
7th Jul 2022
A Beginner’s Guide to Email Marketing
Marketing is a broad and varied sphere of sales, and each aspect of marketing has value. Gone are the days when billboards, flyers, and Television ads were our main options, as we now have access to a broad range of data and advertising platforms. One of the best and most time-tested forms is direct marketing, […]
22nd Jun 2022
5 Tips To Make Your Direct Mail Stand Out
While we may be living in an ever-increasingly digital world, traditional forms of marketing, such as printed direct mail, are still effective and can even complement your digital strategies and campaigns. When using direct mail as a part of your marketing strategy, you want to create high-quality mail that grabs the attention of your target […]
9th Jun 2022
How To Combine Print & Digital Marketing
The digital world has quickly become integrated and ingrained in our everyday lives. This has led to a rapid uptake of digital marketing by businesses. However, with so much competition, it’s become increasingly difficult for organisations to break through the digital clutter and really grab the attention of their target market. While digital may have […]
22nd Apr 2022
Direct Mail Automation: Should You Use It?
Direct mail campaigns are an excellent way to increase brand awareness, drive sales and engagement, and improve customer loyalty. But it can be a rather laborious process. The manual processes of mailing out direct mail, for some businesses, might be too time consuming and frustrating. If this is the case for your business, direct mail […]
25th Mar 2022
5 Most Important Direct Mail Measurements for Success
Direct mail is an effective and low-cost form of marketing that every UK business should consider investing in. Tactile, more easily personalised and easily recognised, direct mail offers a good ROI and increases brand awareness. But how do you measure the success of your direct mail marketing campaign? In this post, we will outline the […]
11th Mar 2022
Unique ways to Boost your Direct Marketing
Receiving a simple white envelope has not excited anyone in years. The classic white envelope now carries the connotation of bills and responsibilities and should be avoided at all costs. How then, should businesses design their direct mail marketing campaigns? How do you make your mailers stand out in the letterbox, and how can you […]
25th Feb 2022
Benefits of Direct Marketing | Advantages, Types & Examples
What is direct marketing and how can it be used in your business? What are its advantages for the customer, and most importantly, for you? These are the questions that we will answer in this post, so keep reading to find out exactly how you can utilise this excellent marketing strategy. What is Direct Marketing? […]
11th Feb 2022
Do You Need a Digital Marketing Strategy?
If you’re trying to grow your business, you’re probably considering all of the options and strategies available to you. One of the most important of these, in our online world, is a digital marketing strategy. To take your business to the next level, you need to take it online. Whether you have a physical store, […]
20th Oct 2021
It’s our 25th Birthday!
25 years ago this week Arcane Direct Marketing was founded in Alan’s loft! With a lot of hard work we grew fast, first moving to a 3000 sqft premises at Olton in 1997, then on to our current home in Garretts Green, Birmingham in 2001 which we extended from its original 10,000 sqft to our […]
13th Nov 2020
Get cracking on your Christmas direct marketing campaign!
In the blink of an eye its coming up Christmas again! It’s that time of year when usually excitement starts to mount at the thought of parties, presents and of course family gatherings and festivities. This Covid filled year has been and still is marred with uncertainty. Yet amidst the many challenges you can bet […]
4th Nov 2020
It’s Business as usual through the December lockdown.
Just a quick update to let you all know that we will remain open during the next lockdown which starts on November 5th. We have extensive measures in place to ensure Arcane is a Covid safe environment. We are fully staffed and our team are available to help with any queries you might have, be […]
3rd Nov 2020
Revealed! 2020 Christmas digital stamp
Following on from our news story last month, Royal Mail have today revealed their Christmas 2020 special stamps! As an accredited supplier Arcane can use the 2nd class version as an image option for use on Digital Stamp Mailings from today until 31st Jan 2021. Give your mailings that personal touch this Christmas, the digital […]
12th Oct 2020
2020 Christmas digital stamp
Once again Arcane are fully accredited to make use of the Royal Mail’s special Christmas digital stamp. We’ve been asked to keep the design under wraps until 3rd November, but keep your eyes peeled on our website news for a reveal nearer the time. Digital stamps are available for use on Mailmark mailings and only […]
10th May 2020
Royal Mail announce postage savings with new Covid-19 Incentive Scheme
Designed to help businesses affected by the Covid-19 pandemic to engage with their customers and prospects. The incentive, launched on the 6th May awards postage credits for Advertising Mail posted between 20th May and 31st December 2020.
11th Nov 2019
Hurry Black Friday Incentive!
Royal Mail is offering exciting savings, but applications must be in this week.
1st Aug 2019
We’ve Installed a New High-Speed Inkjet Printer
Our new UV Inkjet produces fast, high-resolution variable print on almost any surface.
22nd Mar 2019
Put your design to the test with Eye Tracking
Introduce a little science to your design process.
26th Nov 2018
Eco-Friendly Potato Polywrap for Magazines
Our potato starch based wrap is 100% biodegradable.
10th Sep 2018
Using QR Codes in Direct Mail
QR codes have been around for some time, but in the past lack of native support has been a significant hurdle. Apple’s decision to add the feature to the iOS camera app has created an opportunity to bring them into the mainstream.
24th Aug 2018
Five Fast Ways To Improve Your Direct Mail Response Rates
Small changes could make a big difference. Here are some quick tips to give you your campaign a boost.
6th Jul 2018
Why You Should Include Direct Mail In Your Marketing Mix
The latest data suggests that the key to success is combining multiple channels, playing each one to its strengths.
13th Jun 2018
ISO 27001 Data Security
Just in time for GDPR – we are now ISO 27001 Information Security certified.
9th Jan 2018
ISO 14001 and 9001 Certification Achieved
As part of our commitment to responsible environmental policies, we’ve recently been ISO 14001 / 9001 certified.
30th Nov 2017
Last Posting Dates for Christmas 2017
Royal Mail have published their recommended last posting dates for Christmas 2017.
13th Nov 2017
Chamber Expo Prize-Draw Winner
Congratulations to Richard Johnson of Johnsons Coaches on winning our Chamber Expo Prize-Draw.
31st Oct 2017
Birmingham Chamber Expo at Villa Park
Thanks to everyone who paid us a visit.
5th Oct 2017
A-B Testing for Direct Mail
How to improve the return on investment of your direct mail activity.
26th Sep 2017
Save up to 15% on your postage bills
Royal Mail have launched a new ‘Scheme for Growth’.
12th Sep 2017
What’s black and white and very fast?
We’ve just invested in 2 new high-speed mono Konica Minolta laser printers.
29th Aug 2017
We’ve seen the light!
Our whole building has now been converted to LED lighting.