News - Arcane Direct Marketing

23rd Aug 2024

A Few Steps Closer to Carbon Neutral

Here at Arcane we take environmental issues seriously. We’ve been busy making a number of changes to help reduce our carbon footprint and turn our company even greener. Solar Panels We are proud to announce that we’ve recently made the investment into solar energy and had 100 panels installed onto our roof. Not only will […]

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9th Feb 2024

Revolutionising Precision: How Camera Matching Systems are Revolutionising Direct Marketing

Gone are the days of generic, one-size-fits-all direct mail campaigns that take hours, days, or longer to fulfil. Whatever your line of work, you want to know your message is getting out to the right people quickly, accurately and efficiently, and that your mailings are presented as attractively as possible. Camera matching systems are empowering […]

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15th Dec 2023

Elevate Your Customer Engagement with Digital Stamps

As the business world becomes increasingly digitalised, organisations everywhere are looking for new ways to innovate, streamline operations and enhance efficiency. But sometimes, new technology comes at a cost — the loss of the personal touch that many customers still crave. In this blog post we take a look at how digital stamps are revolutionising […]

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23rd Nov 2023

Christmas is coming!

Christmas is just around the corner, but before you start breaking out your Christmas jumper and peeling the sprouts don’t forget to make sure you’ve got your seasonal mailing plans all wrapped up. The run up to Christmas is a busy time in the print and mailing industry and lead times may be a little […]

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2nd Jun 2023

How to get your artwork right – Document Bleed

When we receive artwork ready for printing the number one issue we come across is documents which don’t have bleed setup correctly. Proper document bleed is essential to getting a good finished result, so if you’re not sure what bleed is, or how to apply it to your documents, read on… What is bleed? In […]

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1st Jun 2023

How to Reduce the Environmental Impact of Your Direct Mail Campaigns

In an increasingly digital world, many organisations continue to rely on direct mail campaigns as an essential tool to reach out to their customers. However, the environmental impact of our campaigns cannot be ignored. The production and disposal of paper, energy consumption, and carbon emissions associated with mailing can contribute to climate change and waste […]

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30th Sep 2022

How Should You Follow Up On Direct Mail Advertising?

Are you getting ready to launch your direct mail campaign, but don’t quite know how to determine its success? With many individuals and small businesses starting eCommerce stores, personalised services and more, there can be some industry confusion when it comes to the technical aspects of a direct mail marketing campaign. To help bridge this […]

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29th Sep 2022

Why You Should Partner With a Professional Mailing House

Organisations can create and execute their own mail campaigns, but is this the best option? The answer is: no. With so many benefits associated with partnering with a professional mailing house, we highly recommend taking this route. In this post, we are looking at the benefits of working with a mailing house and why you […]

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20th Sep 2022

What Is A Mailing House?

Mailing houses make direct mail campaigns far easier and more successful. From list broking to polywrapping, a mail house can take care of all your mailing needs, from start to finish. But what are mailing houses? In this post, Arcane Direct Marketing will explain what we are, what we do, and the benefits of using […]

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8th Sep 2022

Data Cleansing: What is it & Why is it Important?

Data cleansing gives you access to the best, most useful data – without errors. But what exactly is data cleansing, and why is it important for businesses? In this post, Arcane Direct Marketing looks at what data cleaning is, its benefits for businesses, and how it fits into database management. Keep reading to find out […]

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16th Aug 2022

What is Digital Print?

Printing has been around for hundreds of years, and, over time, the methods and processes of carrying out printing activities have vastly improved. Digital print is one example of new-age print technology. Now, perhaps you’ve heard about this form of printing but aren’t quite sure what it entails or whether you should use it. Here, […]

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5th Aug 2022

How Can Digital Print Enhance Your Packaging?

When it comes to packaging, the greatest concern is protecting the contents. However, it also serves as a strong marketing tool that can be used to support your branding and create a lasting impression on your customers. The methods used to create packaging have changed over the years, with digital print becoming one of the […]

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18th Jul 2022

Royal Mail Stamp Price Increases – How Much Will Stamps Cost in 20 Years?

Royal Mail recently increased the prices of 1st and 2nd class stamps, causing widespread outrage due to the significant price increases, especially given the high cost of living in the UK. With prices due to rise further, how much will we be paying for stamps in 10, 15, and 20 years’ time? In this post, […]

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7th Jul 2022

A Beginner’s Guide to Email Marketing

Marketing is a broad and varied sphere of sales, and each aspect of marketing has value. Gone are the days when billboards, flyers, and Television ads were our main options, as we now have access to a broad range of data and advertising platforms. One of the best and most time-tested forms is direct marketing, […]

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22nd Jun 2022

5 Tips To Make Your Direct Mail Stand Out

While we may be living in an ever-increasingly digital world, traditional forms of marketing, such as printed direct mail, are still effective and can even complement your digital strategies and campaigns. When using direct mail as a part of your marketing strategy, you want to create high-quality mail that grabs the attention of your target […]

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9th Jun 2022

How To Combine Print & Digital Marketing

The digital world has quickly become integrated and ingrained in our everyday lives. This has led to a rapid uptake of digital marketing by businesses. However, with so much competition, it’s become increasingly difficult for organisations to break through the digital clutter and really grab the attention of their target market. While digital may have […]

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22nd Apr 2022

Direct Mail Automation: Should You Use It?

Direct mail campaigns are an excellent way to increase brand awareness, drive sales and engagement, and improve customer loyalty. But it can be a rather laborious process. The manual processes of mailing out direct mail, for some businesses, might be too time consuming and frustrating. If this is the case for your business, direct mail […]

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Direct Mail Metrics丨5 Most Important Measurements for Success

25th Mar 2022

5 Most Important Direct Mail Measurements for Success

Direct mail is an effective and low-cost form of marketing that every UK business should consider investing in. Tactile, more easily personalised and easily recognised, direct mail offers a good ROI and increases brand awareness. But how do you measure the success of your direct mail marketing campaign? In this post, we will outline the […]

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11th Mar 2022

Unique ways to Boost your Direct Marketing

Receiving a simple white envelope has not excited anyone in years. The classic white envelope now carries the connotation of bills and responsibilities and should be avoided at all costs. How then, should businesses design their direct mail marketing campaigns? How do you make your mailers stand out in the letterbox, and how can you […]

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25th Feb 2022

Benefits of Direct Marketing | Advantages, Types & Examples

What is direct marketing and how can it be used in your business? What are its advantages for the customer, and most importantly, for you? These are the questions that we will answer in this post, so keep reading to find out exactly how you can utilise this excellent marketing strategy. What is Direct Marketing? […]

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11th Feb 2022

Do You Need a Digital Marketing Strategy?

If you’re trying to grow your business, you’re probably considering all of the options and strategies available to you. One of the most important of these, in our online world, is a digital marketing strategy. To take your business to the next level, you need to take it online. Whether you have a physical store, […]

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20th Oct 2021

It’s our 25th Birthday!

25 years ago this week Arcane Direct Marketing was founded in Alan’s loft! With a lot of hard work we grew fast, first moving to a 3000 sqft premises at Olton in 1997, then on to our current home in Garretts Green, Birmingham in 2001 which we extended from its original 10,000 sqft to our […]

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13th Nov 2020

Get cracking on your Christmas direct marketing campaign!

In the blink of an eye its coming up Christmas again! It’s that time of year when usually excitement starts to mount at the thought of parties, presents and of course family gatherings and festivities. This Covid filled year has been and still is marred with uncertainty. Yet amidst the many challenges you can bet […]

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4th Nov 2020

It’s Business as usual through the December lockdown.

Just a quick update to let you all know that we will remain open during the next lockdown which starts on November 5th. We have extensive measures in place to ensure Arcane is a Covid safe environment. We are fully staffed and our team are available to help with any queries you might have, be […]

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3rd Nov 2020

Revealed! 2020 Christmas digital stamp

Following on from our news story last month, Royal Mail have today revealed their Christmas 2020 special stamps! As an accredited supplier Arcane can use the 2nd class version as an image option for use on Digital Stamp Mailings from today until 31st Jan 2021. Give your mailings that personal touch this Christmas, the digital […]

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12th Oct 2020

2020 Christmas digital stamp

Once again Arcane are fully accredited to make use of the Royal Mail’s special Christmas digital stamp. We’ve been asked to keep the design under wraps until 3rd November, but keep your eyes peeled on our website news for a reveal nearer the time. Digital stamps are available for use on Mailmark mailings and only […]

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