How Can Digital Print Enhance Your Packaging?

5th Aug 2022

When it comes to packaging, the greatest concern is protecting the contents. However, it also serves as a strong marketing tool that can be used to support your branding and create a lasting impression on your customers. 

The methods used to create packaging have changed over the years, with digital print becoming one of the most popular choices. Now, perhaps you’ve heard about this printing process before but don’t quite understand how it can be used with packaging. Here, we explain this and more. 

What is Digital Print in Packaging?

Digital printing allows you to digitally transfer a file directly to a printer, which then applies the file to packaging materials. This form of printing presents several benefits, such as reduced costs and increased time efficiency. 

How Digital Print is Disrupting the Packaging Market

In today’s world, we’re all looking for the next big thing. Digitalisation and the ‘internet of things’ are just two of the fastest growing trends at the moment. But how is this connected to packaging, you may be wondering? 

Well, with digitalisation, all businesses want to find ways to engage with their consumers online. With digital printing, you can easily do this by incorporating printed QR codes or links to apps and other relevant content on your packaging. 

Additionally, digital print offers you the chance to customise your prints, which is one of the significant benefits of this printing technology. In marketing terms, you can use this to create differentiated products or packaging for your customers based on their lifestyle, values and other factors, thereby increasing the efficiency of your marketing strategies. One excellent example of this is Coca-Cola’s “Share a coke with” campaign. 

While we’re on the topic of consumers, another visible trend is the increased demand for sustainable products. Again, digital printing is disrupting the way businesses use their packaging in this regard, as this printing method is one of the most environmentally friendly options available. 

Advantages of Digital Print and Packaging 

As a business owner, you need to use your packaging to your advantage. This can easily be done with digital print. Additionally, this new-age printing method can also offer you several other benefits in terms of your packaging. 

Faster Turnaround Time

With digital printing, you do not have to take time to set up printing plates, as is the case with traditional methods. This simplified process means that you can print your packaging in no time at all. 

Allows for Variable Data Printing

As mentioned above, digital printing is much easier to set up. This makes it more agile, allowing you to customise your printed packaging as you please. If you think about this in terms of marketing strategies, you’ll be able to create differentiated packaging for various customers, different regions or even special occasions. 

Can Prevent Counterfeiting 

Today, criminals may try and make counterfeit packages and products in order to take advantage of your customers. But with digital printing, you can prevent this. Both covert and overt printing solutions can be incorporated into your packaging, making it extremely difficult to replicate. 

Want to Take Your Packaging to the Next Level? 

As you can see, digital print is completely changing the way we look at producing product packaging. Plus, it offers several other advantages too. Now, if you think you’re ready to incorporate digital print into your packaging and take it to the next level, feel free to get in touch with us, and we’ll see how we can help you. 

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