Royal Mail announce postage savings with new Covid-19 Incentive Scheme

10th May 2020

Designed to help businesses affected by the Covid-19 pandemic to engage with their customers and prospects. The incentive, launched on the 6th May awards postage credits for Advertising Mail posted between 20th May and 31st December 2020.

The scheme is focused towards sectors most affected by the crisis, including retailers forced to close stores, charities with fundraising challenges, magazine subscriptions, the away-from-home entertainment sector, any mailing to support consumer’s physical or mental wellbeing, plus any travel or leisure business.

Postage credits will be awarded on qualifying mail from 20,000 up to 1,000,000 items. The level of credit varies dependent on the postage service used but savings of over 5p per item are possible. We’ll be happy to work out how you can optimise your activity to ensure maximum benefit, give us a call on 0121 789 9911 or email

Most mail packs are eligible, including one-piece mailers, enveloped packs and polywrap, however postcards are excluded from the scheme. There are also some guidelines to be adhered to in terms of the content and purpose of the pack, drop us an email, and we’ll send you the full terms and conditions for eligibility.

Royal Mail Covid-19 Incentive application process

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