Why You Should Partner With a Professional Mailing House

29th Sep 2022

Organisations can create and execute their own mail campaigns, but is this the best option? The answer is: no. With so many benefits associated with partnering with a professional mailing house, we highly recommend taking this route.

In this post, we are looking at the benefits of working with a mailing house and why you should consider partnering with us for your future direct mail campaigns. Keep reading to find out everything you need to know about working with a professional mailing house.  

Note: If you aren’t sure what we do, read this post about what mailing houses are.

Benefits of Using a Professional Mailing House

Here are the three main advantages to partnering with a professional mailing house instead of doing an in-house campaign:

Time and cost-effective

Outsourcing your direct mail marketing to a mail house saves you time and money. If you work in-house, you will need to hire staff, who you’ll have to pay a salary and provide with employee benefits. However, if you partner with a mailing house, you can simply pay a monthly fee for the specific services that you need – no more, no less. 

Your organisation will also save time, as printing, preparing and packaging direct mail can become very time-consuming. In addition to this, staff will need to be trained to carry out these tasks. However, if you outsource these services, your staff can use their time more productively, and you can rest assured that everything is being taken care of by professionals.

Can take advantage of bulk postage rates 

As mailing houses input bulk orders, your organisation will benefit from the lower postage costs that we have access to. Arcane Direct Marketing can offer you discounted postage rates on envelopes, packets, parcels and more. Whether you are posting to addresses in the UK or overseas, partnering with a mail house allows you to save money on mailing.

Expert industry knowledge

While a staff member of your company can be trained to handle direct mail campaigns, Arcane Direct Marketing will provide you with the benefits of over 25 years of industry experience. Our team of direct marketing professionals will work with you to bring your vision to life, and then we’ll execute all of the details with precision, so nothing is missed.

Access to various services

At Arcane Direct Marketing, we don’t just do direct marketing. We have a broad range of marketing services that complement one another to drive your business forwards. This allows you to consider the services your business needs and to pick and choose exactly what works best for you. 

Insourcing vs Outsourcing Your Direct Mail Campaign

Now that you know the benefits associated with professional mail houses, you can consider the differences between insourcing and outsourcing your direct mail. A successful campaign relies on a number of factors. It involves researching, monitoring, tactics, communicating and checking the specifications of different postal products. It also involves staying up to date with design rules and getting the best postage rates. 

Doing all of this in-house can be very challenging, especially when if you do not have the right equipment and a dedicated professional that knows exactly how to make a success of your campaign. Outsourcing your direct mail gives you access to all of the benefits mentioned above and will help you ensure your campaign goes off without a hitch.

If you would like to know more about our mailing services, contact us today.

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