Data cleansing

Intelligent data cleansing for greater return and ultimate recipient respect

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Increase engagement and save on postage

Improving the quality of your mailing list saves postage costs, and once cleansed, provides a greater return through the ability to target and filter data groups. From adding correct personalisation to improving engagement by removing duplicates and fixing typos, our speed and attention to detail can result in outstanding engagement levels.

Your data can be checked against external sources such as Royal Mail’s postal address file, gone-away and deceased registers, and the mailing preference service to ensure your communications conform to current regulations.

Give your recipients the best impression of your organisation

Sometimes data cleansing can mean more than a returned envelope; we know that receiving inaccurately addressed or out of date mail can cause confusion or even distress. Avoiding this situation is not just a mark of respect, it’s good business. Accuracy ensures that recipients receive the best possible impression of your organisation.

By cleaning and formatting your data optimally we can also help you access new postal services to secure cost efficiencies for large mailing campaigns.