Database management

Keeping your data ready for action

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Maximising the potential of your marketing database

Your data is a valuable asset and keeping it up to date and confirming with legislation can be a time consuming and resource-heavy task. Once these tasks are automated, however, your data creates the opportunity to personally build relationships, your brand and ultimately, your business.

You’ll receive a multitude of benefits when you choose to let us manage your database including better accuracy, targeting, regulatory compliance and maximising the potential of your data.

Automation for accuracy

Our database managing services can help to restructure your database, automate updates, capture data from response devices, build a web form to automate the capture of customer data and cleanse your data if required. We use programming to complete data formatting tasks, increasing accuracy and efficiency.

Conforming to current postal regulations is essential when managing data, that’s why we accept returns from your mailings and flag or remove them – an important but often neglected task. We’ll work with you to monitor your data, supply you with periodic reports and recommend data selections for targeted mailings.

Whether you require help with your email marketing database or if you need direct mail database management, we are here to help. With many years of experience, our services are thorough and comprehensive.

Frequently asked questions about database management

What’s database management?

Database management is an essential but often overlooked task for businesses. In its simplest form, it’s the process of keeping your data up to date and ensuring you comply with current legislation.

Why database management is important

When a customer or potential customer provides data, they trust that you’ll use it correctly and legally. When handling a large amount of data, it’s easy for things to fall through the cracks. Through proper database management, your business can:

  • Improve efficiency,
  • Keep customer data up to date and safe,
  • Make considerable savings, 

And more. We’d love to talk to you about this in more detail.

Why choose Arcane Direct Marketing for your data management?

When we take on your data management, you are freed up to focus on your direct marketing campaigns. In addition, we’re up to date on all associated legislation and will continuously ensure you have the cleanest database to work from.  

Thanks to our experience in list broking, we can even work to expand your list as you create new campaigns or hone existing ones if you’d like. Finally, our work is transparent thanks to the periodic reporting we offer as part of our data management service.

Why not get in touch to find out more?