Digital Marketing

Increase your campaign ROI with a multi-channel campaign.

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We believe the best way to reach more customers is to combine multiple channels into your marketing mix. That’s why we offer a range of digital marketing tools to complement our direct mail services and help you to promote your organisation online.

No matter where you’re located on the map, our digital marketing agency in Birmingham can supply you with an affordable marketing package, helping you to meet your targets while allowing you to focus on your core business.

The services we offer are individually tailored for each client and our reporting is clear and concise – so you’ll always be able to set clear goals and watch us help you to achieve them.

Email Marketing

A quick and cost-effective way to keep your customers up to date with your latest offers and events – making sure they don’t forget about you. By sending tempting vouchers, exciting product info or news updates, you can encourage your contacts to re-engage with your business.

Modern software providers make it easy to get started with direct email marketing – but to get the most out of the platform means having to master it. Do you have the time and resources to learn those systems inside-out and keep up to date with all the latest developments?

That’s where we come in. As direct and digital marketing specialists, we can import your data, make sure it is formatted correctly and help you to segment it in order to give you more power further down the line. The law regarding what you can send to who is strict and we can help you adhere to it.

We can create compelling templates from scratch to perfectly match your brand guidelines and install the associated forms to administer and grow your marketing list. From marketing automation to A/B testing, our team can give you the edge against your competitors.

Get in touch to find out more.

Pay-Per-Click Advertising

Google Adwords is a unique channel to put your message in front of potential customers when they’re ready to buy. It gives you the power to target prospects with incredible accuracy.

However, if you’ve had a look at the Adwords control panel yourself you’ll know that with power comes a lot of complexity. A wide range of reports are available but which ones are right for you? Our multi-channel marketing and PPC agency in Birmingham can help you filter this data to give you the key information you need to make crucial decisions that will affect the success of your campaign.

Coming up with a keywords strategy is vitally important and in order to be successful it’s essential to regularly monitor, learn and update. We have the experience and resources to take care of this for you while giving you the feedback you need to remain in control.

Once you’ve chosen your keywords we can collaborate with you to create adverts and landing pages that are both relevant and compelling.

All the while you’ll have direct access to a Google Adwords Certified Profesional to make sure everything runs smoothly and you get the best possible results.

Get in touch to find out more.

Frequently asked questions about digital marketing

What is email marketing used for?

Email marketing is a brilliant method to connect with new potential customers and reconnect with your existing customer base, encouraging them to invest or reinvest in your brand. You’re essentially taking all hard work away and delivering precisely what your customers want and need straight to their inbox.

What are the types of email marketing?

There are tons of effective ways you can utilise email marketing. The main types of email marketing are:

  • Informational: product updates, deals, company updates etc.
  • Lead nurturing: identifying customers on the cusp of investing and encouraging them over the line.
  • Transactional: order confirmation, dispatch information and more.
  • Cart-abandonment: encouraging people who started to make a purchase and then stopped go back and complete the transaction.
What is the purpose of PPC?

PPC, or pay-per-click, works to increase your brand’s visibility, entice potential customers onto your website and convince them to buy your product or invest in your service. Ultimately, it’s a way to bring your brand to your customers rather than waiting for them to find you.

Are pay-per-click ads worth it?

When done well, pay-per-click, or PPC, can bring with it an enormous return on investment. However, to reap the most from this channel, you need to have a dedicated person working on the account every day, making strategic decisions to reduce cost per click (CPC) and increase conversions.

Why choose Arcane Direct Marketing for digital marketing?

We are highly experienced in both email marketing and pay-per-click advertising, and we can take everything we’ve learned over the years to get your brand fantastic results. In addition, we’re well-versed in experimenting and testing to get the best results for you and your customers.

More than that, our additional services mean we can provide you with a holistic marketing strategy. From list brokering to ensure your email marketing gets to the right people while complying with legislation to personalising landing pages for your customers to navigate to, we can work with you to get the most out of all your marketing efforts. 

Why not get in touch to see how we can help you reap the benefits of digital marketing?