Increase your campaign ROI with direct mail services
Take your business to the next level by offering direct mail, mailshots, direct marketing, campaign management, and more. Our full-house services grab your customer’s attention and help you connect with them on a personal level.
Direct-to-home delivery allows companies in many industries the opportunity for advertisement in hopes of getting customers to patronise your business. These could include consumer catalogues and coupon circulars, postcards, flyers, and nonprofit solicitations such as charity donation envelopes with pre-approved credit card applications inside – all sent right away by certified letter via our first-class direct mailing house Birmingham.
A company’s branding can make all the difference in distinguishing themselves from competitors. We provide a full range of direct marketing services for small businesses to multinationals because we know that every business has unique needs and requirements when it comes time for mail campaigns. We work closely with you, your team, and our printing experts so that every aspect from start to finish is tailored just how it should be.
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Direct mail services
- Intelligent data cleansing
- Graphic design
- Digital print
- Inkjet personalisation
- Intelligent envelope enclosing
- Database management
- Membership and loyalty cards
Your direct mailer customers now have a way to identify your business and easily get in contact with you.
Why does direct mail marketing still work?
Despite the ubiquity of email and digital marketing, direct mail is still one of the most effective ways to reach customers. In fact, a study by the Direct Marketing Association found that direct mail generates a higher response rate than any other form of advertising, including paid search and online display ads. So why does direct mail work so well?
- People are more likely to notice direct mail than an email.
- Direct mail can be personalised more easily than email.
- Direct mail allows for more creativity than other forms of communication.
- It’s tactile – people like receiving physical items in the mailbox.
- It’s affordable – especially when compared to digital advertising methods.
We have an in-house analytics department that can provide detailed reports on any part of the world, as well as specific metrics for regions. With this information at hand we’ll be able to make better decisions about how best to use resources like budget and time; maximising ROI while keeping things simple is what sets us apart from other consultancies out there.
What is direct mail?
Direct mail goes by many other names, including letterboxing, letterbox drop, mailshots and more. It’s when a company sends marketing materials to select people via the post. This is a popular marketing strategy for local businesses, although national brands can also benefit from this approach.
Is direct mail still effective?
Some refer to direct mail as ‘junk mail,’ but that’s generally because companies aren’t fully utilising the power this type of marketing offers. By targeting the right audience, personalising your message and offering and presenting it in an easily absorbable format with clear next steps, direct mail is not only still effective, but it can also be highly lucrative.
Why choose Arcane Direct Marketing’s direct mail service?
We offer an end-to-end solution for your direct mail campaigns, from creating the initial list to monitoring results and reporting directly back to you. We can take care of everything from the material design to printing, polywrapping and posting.
We also provide database cleansing, ensuring that all of your direct mail efforts comply with legislation and that you aren’t wasting precious budget on sending mail to the wrong addresses.
Why not get in touch to see how we can help with your direct mail campaign?