Transactional mailing

Secure transactional mailing for ultimate confidence

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Capturing data from your systems and keeping it safe

We work with your business and your systems closely and securely on transactional mail, ensuring that you have complete confidence in the accuracy of the mailing – we’ll keep you informed throughout the process and produce detailed mailing reports for you.

Our transactional mail service capture data directly from your accounts systems, accepting non-standard output from many bespoke systems as well as standard formats such as CSV and XML. We then build custom document templates such as invoices and statements to your specification and feed in your data to produce variable length documents and transactional emails.

Applying complex logic to display relevant information

Always aiming to pass on cost-efficiencies, we match multiple documents together where appropriate and use complex logic to display information or messages (where applicable) to a particular recipient.

We add OMR marks, which are then read by our intelligent inserting machines, to securely collate the packs and insert additional items, for example, to include marketing material relevant to a customer’s past purchases. As well as automating a time-consuming series of tasks, by combining these processes together, we significantly reduce production time and postage costs. To ensure you have digital records, we can output copies of your documents for archiving.

Frequently asked questions about transactional mailing

What is transactional email?

Much like transactional mail, transactional emailing is the form of communication a customer receives after they have made a purchase or ‘transaction’. The customer receives an email with all the details of their transaction, as well as the next steps, whether that be delivery times or a form that they need to fill in. Transactional email delivery is quick and efficient.

What is transactional mailing?

Transactional mail is the communications a customer will expect to receive after carrying out a ‘transaction’ with your company. For example, we often assist our clients with sending rent and utility statements, council bills, notification of rate changes, donations and more.

Why is transactional mail important?

Many companies put all their effort into the first stages of the marketing funnel (getting in front of potential customers, building trust and enticing them to invest in the brand). However, the interactions after you sign on a customer are just as vital. To keep customers loyal, you must put as much care and dedication into maintaining your customers’ relationships as when first building it. Therefore, every interaction needs to be of the same quality consistently.

Why choose Arcane Direct Marketing for your transactional mailing?

We understand the complexities of maintaining a loyal customer base and will work with you to ensure your customers have the best experience. 

And when you entrust us with your contact list, we will take on the responsibility of ensuring all the data is up to date to ensure your customers continue to feel valued and not just another number on your business list. 

Why not get in touch to discover the other benefits of partnering with us?