Elevate Your Customer Engagement with Digital Stamps
15th Dec 2023
As the business world becomes increasingly digitalised, organisations everywhere are looking for new ways to innovate, streamline operations and enhance efficiency. But sometimes, new technology comes at a cost — the loss of the personal touch that many customers still crave. In this blog post we take a look at how digital stamps are revolutionising the way businesses manage mailings whilst also maintaining that all important customer-friendly approach.
But first, what are digital stamps?
Digital stamps look like conventional postage stamps, but instead of being taken out of a book and stuck on an envelope they’re generated digitally. Digital stamps can be used for any printed Mailmark mailshot, and like conventional stamps, they can be themed. This year, a new digital stamp was launched to commemorate the coronation of King Charles III and every year a new Christmas stamp is released.
Benefits of digital stamps
Customers now have more choice than ever, which means it’s become notoriously challenging to capture (and keep) their attention and loyalty is far from guaranteed. They want personalised offers that make them feel like an individual rather than a number, but that’s not always possible when you’re doing a large mailing. Digital stamps are a great way to deliver a personal touch and catch their eye, vastly improving your chances of having your mail opened. Why? Bulk mailings usually carry a PPI (postage paid impression), which does the job but isn’t very exciting to look at. By adding what looks like a familiar postage stamp, you’re giving the impression that this is something worth opening and just for the recipient, making them feel special and less like another name on your mailing list.
A simple stamp might seem like a small detail, but it’s been proven to have a huge impact on how customers feel about their mailings. This case study direct from Royal Mail demonstrates how Cashmere Centre used digital stamps to boost open rates and sales, and we have received excellent feedback from our own customers.
Who can use digital stamps?
The digital stamp indica can only be used on Mailmark mailings and is subject to strict approval by Royal Mail. We’re proud to say that Arcane Direct Marketing is among the few who have met the stringent criteria, and as a trusted provider we can also arrange accreditation on your behalf.
To find out more about how digital stamps can elevate your customer experience and improve your sales, get in touch today.
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